By: Kelly Long | August 10, 2015

Email marketing is an effective way to get your message across to the masses. Done right, this is a great way to get your company in front of many eyes. The one thing you should remember is that email marketing doesn’t become a streamlined, mastered solution. There’s an evolution at play, and that requires a bit of tinkering here and there. Here are a few common mistakes that are easily avoidable and should help you avoid being labelled as spam.


Lack of a Personal Touch

Many companies have thousands of people to send emails to. They circumvent making things personal by simply using the antiquated terms of “Dear user, customer, valued member” and the likes. That’s not a good thing. You’ll need to focus on personalising messages in a way that m...

Category: Email Marketing 

Tags: email 

By: Kelly Long | July 13, 2015

Email Marketing Tips

Email marketing lends itself to a lot of creative endeavours. If your goal is to make this successful, you are will need to think outside of the box in order to get things done. It’s with that in mind that you should consider these 11 tips that will make sure that things go your way. They are quick, easy to work with, and will provide great options down the line. Counting down from 11 to 1, here are some tips to use today. 

Category: Email Marketing 

Tags: email 

By: Kelly Long | June 30, 2015

Email marketing is not just a buzz word that gets thrown around, it’s something that can help sell and promote a product, service, and shed light on small business elements. It’s often considered a traditional form of marketing, as it is used on a near daily basis. When you look at marketing as a whole, there are a lot of people that will tell you that it’s perhaps the most effective of options that you are going to be able to work within. A good email list, could in fact create a conversion ratio higher than other options.

Category: Email Marketing 

Tags: email, marketing