By: Kelly Long | February 18, 2017

For business marketing, email marketing has proven hugely valuable for literally decades now, and it's still an incredibly powerful business tool to this very day. However, as valuable as email marketing is, there is still a place for direct mail in this day and age, and if used correctly, direct mail can be just as effective, if not more so, than email marketing.

Direct mail for customer data – to offer your customers the best services and products that money can buy, you need to know a little more about your customers and potential customers in the first place. The key to success is ensuring you get the relevant content in front of the right people. For example, if you offer meat-based products, getting your content in front of vegetaria...

By: Kelly Long | April 11, 2016

If you're struggling with Google Analytics, your struggle is now over! The guys over at Smart Insights have put together 10 Steps to Actionable Analytics 

Category: Marketing Basics 

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By: Kelly Long | September 22, 2014

Marketing? Piece of cake! Or is it?


Yesterday the lovely Sami from Slim Sam’s Cakery popped by my house to drop off some of her low fat and yummy baked delights. Whilst enjoying my ‘Cake in a Cup’ this morning with my coffee I was trying to think of the topic of my next blog post. This delicious treat was the answer, a successful marketing plan is a little like baking a cake. Just like baking a cake creating a marketing plan requires patience and an understanding of your ingredients.


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You need a good recipe. Without clear directions your cake is going to be a big flop and the same applies with your marketing plan. You need to define the steps needed, and understand how you are going to reach your goal.


You need to follow the steps exactly. ...

Category: Marketing Basics 

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By: Kelly Long | September 19, 2014

  

1. Build your email list. Start collecting email address via your website, Facebook and networking events. Ensure you have an ‘opt in’ box on your website and an unsubscribe link in your emails. Constant Contact is a great and easy to use email marketing tool.  If you need help, I can get you set up or even manage your account for you. 


2. Fill in your social media profiles. You must fill in the ‘about’ section, location and your opening times (if applicable) and also your website links along with some information about what you do. Don’t forget your Facebook page or Twitter account might be the first experience someone has with your business. Treat it like a shop window.


3. Create a list of topics that your target customer...

Category: Marketing Basics 

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