By: Kelly Long | January 31, 2017

What happens when you stop marketing?

I’m sitting here thinking about writing a blog post. However, I’m racked with guilt over having committed the number 1 sin in content marketing...and that crime was STOPPING! You see I also have a successful Interior Design business which I run with my business partner, and somewhere along the way, I got a little distracted with this new venture of ours. Plus I become so consumed in marketing everyone else's business, I forgot about my own. I'm lucky enough to have a loyal client base, but that can give you a false sense of security.


When it comes to the power of marketing for your business, it’s very easy – too easy (as mentioned above) – to rest on your laurels and just stop, get distracted or maybe even just give up. When it comes to con...

Category: Blogging 

Tags: Content Marketing 

By: Kelly Long | February 02, 2015

  

More often than not, there is one burning question bloggers ask: How long should my blog posts be? And the answer is not straight forward. The length is just one of the many areas that you need to consider. And to be honest I don’t think it really even plays a big enough role to really matter. All that does really matter is whether or not your post is interesting, engaging and valuable to the reader.

 

There are many things to chew over when you are writing a post and the below are a few which all play a part in how long your post will be not should be.

 

CONTENT – this is your key consideration. What’s your message? What are you trying to say? If you can say it in 50 words, then go ahead, 3500 words? Fill your boots. Seth Godin...

Category: Blogging 

Tags: Content Marketing, SEO 

By: Kelly Long | January 05, 2015

    

As far as marketing tools are concerned, there are a lot of things that you can utilize to help you make moves online. However, you will find that amidst the best solutions right now, blogging ranks really high. There are several reasons why you should be utilizing blogs for marketing, and it’s not what you may already think. If you’re not using this platform today, you’re going to miss out on something that could very well give you an advantage in nearly every single niche online today.


Indexing Preference

Search engines index blogs faster than the average website. In fact, Google has a “blog search” platform that they index on a regular basis. Blogs are not relegated to just “personal” diaries any longer, and they have become staples of...

Category: Blogging 

Tags: Content Marketing, SEO