By: Kelly Long | February 18, 2017

For business marketing, email marketing has proven hugely valuable for literally decades now, and it's still an incredibly powerful business tool to this very day. However, as valuable as email marketing is, there is still a place for direct mail in this day and age, and if used correctly, direct mail can be just as effective, if not more so, than email marketing.

Direct mail for customer data – to offer your customers the best services and products that money can buy, you need to know a little more about your customers and potential customers in the first place. The key to success is ensuring you get the relevant content in front of the right people. For example, if you offer meat-based products, getting your content in front of vegetaria...