By: Kelly Long | April 25, 2016

Facebook Live

If you follow any popular celebrities on Facebook, you probably started to notice them posting live updates on their pages a few months ago. This was considered something of a test run for the social media giant, as the new feature was only made available to public figures. It was deemed to be a success, and it’s now possible for any member to get their message out there via Facebook Live. This may well prove to be a bit of a bonus for marketers looking to promote their products, but it’s a marketing method that should be used wisely.

Live broadcasting via social media isn’t really particularly new, as apps like Periscope and Snapchat have had that function available for quite some time. What Facebook Live has that those other apps don’t is ...