By: Kelly Long | December 14, 2015

Your employees are most likely on LinkedIn. They may have accounts, but they may not be interacting very much. If you encourage your team(s) to work within LinkedIn, you are helping your business gain more visitors and, in turn, increasing your brand presence. Helping your employees push your content is key to establishing authority in any niche, and industry. As such, consider these few elements. 

Explain The Larger Goal 
Don’t just tell people to do something. Instead, focus on the larger picture. Encouragement through action is one thing, but you should also have a clear vision for the purpose of sharing content through LinkedIn. This is something that is often dismissed, but it’s important. When you show that there’s a purpose to having...