By: Kelly Long | December 14, 2015

Your employees are most likely on LinkedIn. They may have accounts, but they may not be interacting very much. If you encourage your team(s) to work within LinkedIn, you are helping your business gain more visitors and, in turn, increasing your brand presence. Helping your employees push your content is key to establishing authority in any niche, and industry. As such, consider these few elements. 

Explain The Larger Goal 
Don’t just tell people to do something. Instead, focus on the larger picture. Encouragement through action is one thing, but you should also have a clear vision for the purpose of sharing content through LinkedIn. This is something that is often dismissed, but it’s important. When you show that there’s a purpose to having...

By: Kelly Long | November 24, 2015

One of the biggest mistakes that you can make as a marketer is not to use social media to promote events that are coming up. Too often, people miss the boat with this, and it’s very easy to do so. Take a look at four essential ways to promote your event, utilising social media as your main catalyst. 


Give Something Away for Promotional Consideration
Some people refer to this as “double-side referral”. What you are going to do here is simple, take a note from internet marketers and give away something of value to your readers. Your readers will receive a promotional item if they promote your event. Simple as that. Give away items to only those that share your event information, hashtag and more. 

Community Options
Create a community through s...

By: Kelly Long | November 09, 2015

Social media is a powerful tool to use for marketing purposes. Amazing things can happen when social media is used correctly. However, not everyone knows how to boost public interest with just social networks. Here are just four ways to use these powerful networks to further your event marketing strategy. 


The Hashtag Hustle
First and foremost, you need to ensure that you are using a good hashtag. Make sure that you not only have a solid hashtag that relates to your event but also ensure that you have it across all of your collateral. Use a term that is very specific, and doesn’t create a long winded response mechanism. For instance, don’t use the full name of your event. The full name could use a lot of characters, and characters count on ...