By: Kelly Long | February 12, 2017

Why Social Media Can Trump Traditional Alternative

Over the years, the continuous and almost constant march of social media marketing has been plain for all to see. It’s made significant changes in the way that we consume media and to who we are willing to trust on the web – it’s also changed how we view standard, more traditional forms of media in general.

Many people are still willing to invest their all in old-school advertising forms as “they work” and “aren’t a fad” – but is that just what social media is? Let’s look at the comparison between new and old media.

The financial difference is quite staggering, frankly. Try and get yourself a 30-second ad slot on a TV and you could be talking your entire advertising budget for the year, depending on where you wish to broadcast. Social media...