By: Kelly Long | February 18, 2017

For business marketing, email marketing has proven hugely valuable for literally decades now, and it's still an incredibly powerful business tool to this very day. However, as valuable as email marketing is, there is still a place for direct mail in this day and age, and if used correctly, direct mail can be just as effective, if not more so, than email marketing.

Direct mail for customer data – to offer your customers the best services and products that money can buy, you need to know a little more about your customers and potential customers in the first place. The key to success is ensuring you get the relevant content in front of the right people. For example, if you offer meat-based products, getting your content in front of vegetaria...

By: Kelly Long | June 30, 2015

Email marketing is not just a buzz word that gets thrown around, it’s something that can help sell and promote a product, service, and shed light on small business elements. It’s often considered a traditional form of marketing, as it is used on a near daily basis. When you look at marketing as a whole, there are a lot of people that will tell you that it’s perhaps the most effective of options that you are going to be able to work within. A good email list, could in fact create a conversion ratio higher than other options.

Category: Email Marketing 

Tags: email, marketing